#Taos aer review full#

In college, she studied classical archaeology and art history. Keheley lived in Europe throughout her childhood. “Unfortunately, the landscape has changed dramatically in recent times and scaling a business requires much more capital than it did five years ago.” Vapour introduced formulas comprised of 70% botanicals certified organic by the United States Department of Agriculture, and 30% minerals and vitamins. Keheley and Boinis set out to establish a brand that elevated natural cosmetics beyond what they were finding in natural food stores.

#Taos aer review full#

B, Vesca Beauty and Bite Beauty revealed their closures.Įrin Orden, CEO of beauty retail agency Orden Beauty, says Vapour arrived “at a time when a clean, gorgeous, affordable brand that offered a full collection of color didn’t really exist.” Today, however, she says there are “too many brands doing the same thing and not enough innovation to change the broken system of sell, sell, sell…The requirements of the beauty industry to sell-through for retailers is immense, and Amazon as well as DTC budgets can be in the millions.” Prior to Vapour, the clean cosmetics brands Lilah. Struggling amid fierce competition and the escalated costs of doing business, several beauty brands have shuttered lately. Since clean makeup has become mainstream, Vapour has had to contend with a crowded array of competitors such as Kosas, Westman Atelier, Merit, Saie, Jones Road Beauty and Victoria Beckham Beauty. I will especially miss some of my personal favorite blushes and makeup brushes.” Vapour Beauty has been one of our customer favorites since we started offering safe beauty products at in 2015. She says, “Vapour is an industry-leading nontoxic clean beauty line that helped revolutionize luxury cosmetics. Ancora remains steadfast in pushing the boundaries of clean beauty and will be funneling resources and focusing efforts on scaling Indie Lee, a brand that is poised to bring new innovations in 2023 and onward.” Vapour co-founder Kristine KeheleyĪngela Dubia, founder and CEO of Safe & Chic, a clean beauty e-tailer carrying Vapour, is surprised and saddened by the brand’s closure. factory and recent supply chain hurdles have made it challenging to stay competitive in such a demanding category. She continues, “As much as we believe in these brands and what they stand for, producing products at our Taos, N.M. Kristine Keheley and Krysia Boinis are the true pioneers of clean beauty and know better than anyone what it takes to create a beautiful, clean brand.” With the path uncertain, we made the difficult decision to close both Vapour Beauty and Taos AER. and principal at Ancora Holdings, an investment firm that backed Vapour in 2018, says, “Unfortunately, the landscape has changed dramatically in recent times and scaling a business requires much more capital than it did five years ago. Shedding light on the closures, Lori Perella Krebs, former president of Frédéric Fekkai & Co. Many of you have been enthusiastically with us from the beginning in 2009, and we happily welcomed more of you along the way. This has been a journey of creative passion, great adventure and we have been changed by the power of dreams, risk, and the sincere belief in standing for positive change.” The brand wrote, “We are proud of the products and ethos we created as one of the original and purest of the indie clean beauty brands. It’s releasing a “special launch” it had planned for 2023 along with new bundles and deals throughout the month. On Vapour’s site, the brand details that its products will be sold at 50% off in a final sale and orders have to be placed by Dec. Taos AER’s products are currently 50% off on its website. Taos AER, which began as an extension of Vapour in 2017 and was spun out as a separate deodorant brand in 2020, is also closing.

The birds have flown off, the insects have gone and each breath fills our lungs with crisp air.” A poetic social media message posted three days ago informing customers and followers about the closure read, “While the night comes sooner than we wish, it leaves us with a chance to sit in the quiet. The groundbreaking clean cosmetics and skincare brand announced it will end operations via email and social media. Vapour Beauty is the latest brand to call it quits.